The play on words is undeniable. The word evokes all types of visual images – food & fishing “bites,” computer “bytes” – doubtless you came up with a few!
I became attached to the word when I started researching appropriate titles for a chamber publication. The catchy words were overused – “Link,” “Insight,” “Vision,” or“Voice.” It seemed that “Chamber News,” would lose its roots when the magazine was used as an out-of-County marketing piece.
When I moved to this area with my family I was charmed by some of the things that embodied Mason County. First, I love that you can be in a wilderness or floating a remote waterway in minutes – literally. Second, I am enamoured with the sense of community. Hailing from a knothole in Canada and moving to a Seattle suburb then home in Mason County– I appreciatethe heartfelt greetings in the street. Finally, I love the heritage here. This community has a strong connection to its history and natural geography. We need a title that captures this area’s many layers.
The word “bight” was found in a list of forestry terms. I was almost discouraged by the phrase “caught in the bight,” but alone the word has its own life. “Bight” is familiar to sailors, fishers, foresters, and climbers. All of which have a strong working history in Mason County. It can refer to a bend or curve, especially in the shore of a sea or river. Take a look at Mason County – every body of water is bounded by such a bend. Bight also refers to the loop of a rope or cable. For those who use the waterways as their highways, this is a piece of the dialect.
Whether you want to be kept in the loop or just around the bend– I encourage you to use the Bight as part of your marketing strategy.Chamber members are invited to send in stories and pictures. We will get them out to as many customers as possible!
Suggestions? Comments? Let us know what you think. This is your Chamber newsletter. We want to capture the issues that affect you in the place you live, work and play!
Are you interested in advertising in the Chamber's monthly newsletter? View the rate sheet here. Or, call Rachel Hansen of Image in Action Design at (360) 427-5599.
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